35%
faster sell-through
Buyers commit faster when they can walk a property at full scale on the actual site.
Al-Riyadh Spatial Group · Tower One Riyadh
WebAR for real estate · part of BLUE
Walk the unbuilt project — at full scale, on site.
BLUE XR is the WebAR layer of BLUE's spatial-intelligence platform. Buyers point a phone on the real site and see the project before it's built — at full scale, in the browser. No app. No friction. No limits.
12,400
on-site buyer scans
WebAR scales without an app gate — every prospect with a phone is a viewer.
5s
to first frame
From QR scan to a tracked AR scene in under five seconds on a mid-range Android.
Trusted by builders across the GCC
What BLUE XR does
No app, no friction
Buyers scan a QR code and step straight into a full-scale AR walkthrough in the browser. Nothing to install, nothing to download.
Full scale, on the real site
Units, towers, and masterplans render at 1:1 exactly where they will be built — so buyers feel the space, not a flat render.
Built to convert
Off-plan launches, sales-gallery tours, and instant on-site context that turn a site visit into a signed reservation.
BLUΞ — On-site WebAR for the GCC