35%
faster sell-through
Buyers commit faster when they can walk a property at full scale on the actual site.
Al-Riyadh Spatial Group · Tower One Riyadh
WebAR for real estate · part of BLUE
Walk the unbuilt project — at full scale, on site.
BLUE XR is the WebAR layer of BLUE's spatial-intelligence platform. Buyers point a phone on the real site and see the project before it's built — at full scale, in the browser. No app. No friction. No limits.
Live demo
Try the demo. Right now.
No demo call. No download. Scan the code below with your phone camera.
QR code that opens the BLUE XR demo experience.
Or open on this device
Best on Chrome Android or Safari iOS 17+.
From plot to sale in three steps.
Step 1Upload the model
Drop a GLB into the portal. We handle conversion, optimization, and CDN delivery automatically.
Step 2Generate the QR
Every project gets a trackable QR. Print it on brochures, business cards, or on-site signage.
Step 3Buyers experience it
Scan opens the full AR experience in the browser. Every session is tracked — dwell time, gaze, conversion signals.
Behind the scenes: BIM → GLB conversion, PBR materials, Draco compression, WebXR hit-testing, dynamic lighting, and room-level mesh detection.
12,400
on-site buyer scans
WebAR scales without an app gate — every prospect with a phone is a viewer.
5s
to first frame
From QR scan to a tracked AR scene in under five seconds on a mid-range Android.
Trusted by builders across the GCC
What BLUE XR does
No app, no friction
Buyers scan a QR code and step straight into a full-scale AR walkthrough in the browser. Nothing to install, nothing to download.
Full scale, on the real site
Units, towers, and masterplans render at 1:1 exactly where they will be built — so buyers feel the space, not a flat render.
Built to convert
Off-plan launches, sales-gallery tours, and instant on-site context that turn a site visit into a signed reservation.
In the AR viewer
The buyer's experience
One QR. Zero downloads.
Buyers scan a code on a brochure or on-site. The full-scale experience opens in the browser in under 5 seconds.
Placed exactly where they tap.
SLAM-based hit-testing puts the model on the real floor — no drift, no offset. Contact shadows ground it visually.
Sunrise to night, live.
A time-of-day slider shifts lighting from dawn to dusk in real time. Buyers see how their balcony catches golden hour before there's even a balcony.
Four ways to see the space.
Site (full AR), Table (miniature), Dollhouse (roof-off top view), and Walk (first-person inside). Each reveals a different decision layer.
Jump between rooms instantly.
Room selector teleports the buyer to any space — master bedroom, majlis, terrace — with a single tap. No wandering.
The full pitch, in one tap.
Property info, brochure PDF, developer branding, and a lead-capture CTA — all inside the AR experience.
Pricing
Simple pricing. Built for GCC scale.
Starter
For agencies and single-project launches
From $XXX / month
- 1 active project
- 5,000 QR scans / month
- Standard support
Growth
For active developers with a portfolio
Custom pricing
- 10 active projects
- Unlimited scans
- Priority support
- Custom branding
Enterprise
For giga-projects and government
Custom
- Unlimited projects
- On-premise option
- Dedicated success team
- SLA
BLUΞ — On-site WebAR for the GCC