The platform

Three primitives. One spatial product.

Pre-build AR for buyers and review committees, digital twins for handover and operations, and spatial analytics that close the loop.

Pre-Build AR

Problem: Buyers and review committees see floorplans, not buildings. Decisions slip until physical mock-ups exist — which costs months and millions.

Walk an unbuilt tower at full 1:1 scale on its actual plot. Tracked SLAM, sub-decimetre alignment, no app install. Works on any modern phone.

35%faster decisions

Digital Twin

Problem: BIM models retire after handover. Operations teams inherit PDF drawings and a maintenance contract — the spatial intelligence is gone.

Convert the as-built BIM into a navigable spatial twin: assets, sensors, and documents accessible from a phone in any corridor.

60%fewer site visits

Spatial Analytics

Problem: Marketing teams know how many leads. They don't know which floor, room, or balcony each buyer dwelled on — the spatial conversion signal is invisible.

Heatmaps of dwell, gaze, and route inside AR sessions, joined to CRM. Now you know which spaces actually convert — and which to redesign.

+22%CRM conversion lift

Why WebAR wins in real estate.

Traditional AR apps

  • App download required (60% drop-off)
  • App-store approval delays launch
  • Separate iOS and Android builds
  • Users must remember to open the app
  • No SEO discoverability

BLUΞXR WebAR

  • Instant browser experience
  • QR to first frame in 5 seconds
  • One codebase, every device
  • Every share link is the experience
  • Fully indexable, discoverable, trackable

Platform — BLUΞ